Quality and Profits Under Open Source Versus Closed Source. - Birendra K. Mishra; Ashutosh Prasad; Srinivasan Raghunathan (ICIS, 2002)

Freeware as a competitive deterrent. - Ernan Haruvy; Ashutosh Prasad (Inf. Econ. Policy, 2005)

Strategic Analysis of Corporate Software Piracy Prevention and Detection. - Birendra K. Mishra; T. S. Raghu 001; Ashutosh Prasad (J. Organ. Comput. Electron. Commer., 2005)

Open source versus closed source: software quality in monopoly and competitive markets. - Srinivasan Raghunathan; Ashutosh Prasad; Birendra K. Mishra; Hsihui Chang (IEEE Trans. Syst. Man Cybern. Part A, 2005)

Building Brand Awareness in Dynamic Oligopoly Markets. - Prasad A. Naik; Ashutosh Prasad; Suresh P. Sethi (Manag. Sci., 2008)

Integrated marketing communications in markets with uncertainty and competition. - Ashutosh Prasad; Suresh P. Sethi (Autom., 2009)

Optimal pricing and advertising in a durable-good duopoly. - Anand Krishnamoorthy; Ashutosh Prasad; Suresh P. Sethi (Eur. J. Oper. Res., 2010)

Optimal Bundling of Technological Products with Network Externality. - Ashutosh Prasad; R. Venkatesh 004; Vijay Mahajan (Manag. Sci., 2010)

Retail competition and cooperative advertising. - Xiuli He; Anand Krishnamoorthy; Ashutosh Prasad; Suresh P. Sethi (Oper. Res. Lett., 2011)

Understanding the impact of churn in dynamic oligopoly markets. - Ashutosh Prasad; Suresh P. Sethi; Prasad A. Naik (Autom., 2012)

Co-Op Advertising in Dynamic Retail Oligopolies. - Xiuli He; Anand Krishnamoorthy; Ashutosh Prasad; Suresh P. Sethi (Decis. Sci., 2012)

Dynamic Incentives in Sales Force Compensation. - Olivier Rubel; Ashutosh Prasad (Mark. Sci., 2016)

Pricing and capacity planning for product-line expansion and reduction. - Birendra K. Mishra; Ashutosh Prasad; Dhinu Srinivasan; Mohsen Elhafsi (Int. J. Prod. Res., 2017)

In-Store Advertising by Competitors. - Dmitri Kuksov; Ashutosh Prasad; Mohammad Zia (Mark. Sci., 2017)

Contract design when quality is co-created in a supply chain. - Tal Avinadav; Tatyana Chernonog; Gila E. Fruchter; Ashutosh Prasad (Eur. J. Oper. Res., 2020)

Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. - Gila E. Fruchter; Ashutosh Prasad; Christophe Van den Bulte (Manag. Sci., 2022)

Advertising Cycling to Manage Exclusivity Loss in Fashion Styles. - Norris I. Bruce; Anand Krishnamoorthy; Ashutosh Prasad (Oper. Res., 2022)

Rejoinder: Dynamic Incentives in Sales Force Compensation. - Olivier Rubel; Ashutosh Prasad (Mark. Sci., 2024)