Destination Brand Communication Through the Social Media: What Contents Trigger Most Reactions of Users? - Assumpcio Huertas; Estela Marine-Roig (ENTER, 2015)

Differential Destination Content Communication Strategies Through Multiple Social Media. - Assumpcio Huertas; Estela Marine-Roig (ENTER, 2016)

User reactions to destination brand contents in social media. - Assumpcio Huertas; Estela Marine-Roig (J. Inf. Technol. Tour., 2016)

Do Local Residents and Visitors Express the Same Sentiments on Destinations Through Social Media? - Mohammed Jabreel; Antonio Moreno; Assumpció Huertas (ENTER, 2017)

Do DMOs Communicate Their Emotional Brand Values? A Comparison Between Twitter and Facebook. - Lidija Lalicic; Assumpció Huertas; Antonio Moreno; Stefan Gindl; Mohammed Jabreel (ENTER, 2018)

How live videos and stories in social media influence tourist opinions and behaviour. - Assumpcio Huertas (J. Inf. Technol. Tour., 2018)

Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations. - Lidija Lalicic; Assumpció Huertas; Antonio Moreno; Mohammed Jabreel (J. Inf. Technol. Tour., 2019)

Influence of accessibility (open and toll-based) of scholarly publications on retractions. - Tariq Ahmad Shah; Sumeer Gul; Saimah Bashir; Suhail Ahmad; Assumpció Huertas; Andrea Oliveira; Farzana Gulzar; Ashaq Hussain Najar; Kanu Chakraborty (Scientometrics, 2021)

Correction to: Influence of accessibility (open and toll‑based) of scholarly publications on retractions. - Tariq Ahmad Shah; Sumeer Gul; Saimah Bashir; Suhail Ahmad; Assumpció Huertas; Andrea Oliveira; Farzana Gulzar; Ashaq Hussain Najar; Kanu Chakraborty (Scientometrics, 2021)

A comparative study of VR and AR heritage applications on visitor emotional experiences: a case study from a peripheral Spanish destination. - Irene Pinto; Assumpció Huertas (Virtual Real., 2025)

The Role of AI-Based Destination Chatbots in Satisfaction, Continued Usage Intention, and Visit Intention: A Study from Quito, Ecuador. - Miguel Orden Mejia; Mauricio Carvache-Franco; Assumpció Huertas; Orly Carvache-Franco; Wilmer Carvache-Franco (Int. J. Hum. Comput. Interact., 2025)