The role of cognitive complexity and risk aversion in online herd behavior. - G. Rejikumar; Aswathy Asokan-Ajitha; Sofi Dinesh; Ajay Jose (Electron. Commer. Res., 2022)

Work-from-home (WFH) during COVID-19 pandemic - A netnographic investigation using Twitter data. - Zahra Daneshfar; Aswathy Asokan-Ajitha; Piyush Sharma; Ashish Malik (Inf. Technol. People, 2023)

Modeling Patient Perceptions About Generic Drug Quality and Trust With Doctors: An Empirical Analysis for Creating Sustainable Healthcare. - G. Rejikumar; Aswathy Asokan-Ajitha; P. Kalpana; Aicha Oumessaoud; Khaled Lahlouh (IEEE Trans. Engineering Management, 2023)