Measuring and Understanding Brand Value in a Dynamic Model of Brand Management. - Ron N. Borkovsky; Avi Goldfarb; Avery M. Haviv; Sridhar Moorthy (Mark. Sci., 2017)

Technical Note - Cyclic Variables and Markov Decision Processes. - Avery M. Haviv (Oper. Res., 2020)

Intertemporal Demand Spillover Effects on Video Game Platforms. - Avery M. Haviv; Yufeng Huang; Nan Li (Manag. Sci., 2020)

Consumer Search, Price Promotions, and Counter-Cyclic Pricing. - Avery M. Haviv (Mark. Sci., 2022)

Brand Building to Deter Entry and Its Impact on Brand Value. - Ron N. Bar; Avery M. Haviv (Manag. Sci., 2023)

Frontiers: Digital Hermits. - Jeanine Miklós-Thal; Avi Goldfarb; Avery M. Haviv; Catherine Tucker (Mark. Sci., 2024)

Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry. - Nan Li; Avery M. Haviv; Mitchell J. Lovett (Mark. Sci., 2025)