The Magnitude of Switching Costs for Corporate Antivirus Software Switching Decision. - Avus C. Y. Hou; Ching-Chin Chern; Yu-Tzu Lin (PACIS, 2007)

Using Demographic Migration Theory to Explore Why People Switch Between Online Games. - Avus C. Y. Hou; Ching-Chin Chern; Houn-Gee Chen; Yu-Chen Chen (HICSS, 2009)

'Migrating to a new virtual world': Exploring MMORPG switching through human migration theory. - Avus C. Y. Hou; Ching-Chin Chern; Houn-Gee Chen; Yu-Chen Chen (Comput. Hum. Behav., 2011)

Organizational Alienation, Organizational Support And Behavioral Intention To Adopt Information Systems. - Yu-Chen Chen; Rong-An Shang; Avus Chen Yu Hou; Humour Kung Chin Lee (PACIS, 2012)

The Post Adoption Switching Of Social Network Service: A Human Migratory Model. - Avus C. Y. Hou; Yu-Chen Chen; Rong-An Shang; Ching-Chin Chern (PACIS, 2012)

The effects of Push-pull-mooring on the Switching Model for Social Network sites Migration. - Avus C. Y. Hou; Rong-An Shang; Chin-Chun Huang; Kuo-Long Wu (PACIS, 2014)

Switching Motivations on Instant Messaging: A Study Based on Two Factor Theory. - Avus C. Y. Hou (MISNC, 2015)

The Symbolic Meaning Effect on Smartphone Repurchase: A Comparison of Android and IOS. - Avus Chen Yu Hou; Kuo-Long Wu; Rong-An Shang (PACIS, 2015)

A Study of Person-Technology Fit in the Cloud Computing Classroom. - Jin-Han Yong; Wen-Lung Shiau; Avus C. Y. Hou (Int. J. Online Pedagog. Course Des., 2017)

The involvement paradox. - Avus C. Y. Hou; Wen-Lung Shiau; Rong-An Shang (Ind. Manag. Data Syst., 2019)

Understanding Facebook to Instagram migration: a push-pull migration model perspective. - Avus C. Y. Hou; Wen-Lung Shiau (Inf. Technol. People, 2020)