The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy. - Axel Stock; Subramanian Balachander (Manag. Sci., 2005)

An Empirical Analysis of Scarcity Strategies in the Automobile Industry. - Subramanian Balachander; Yan Liu; Axel Stock (Manag. Sci., 2009)

Limited Edition Products: When and When Not to Offer Them. - Subramanian Balachander; Axel Stock (Mark. Sci., 2009)

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. - Subramanian Balachander; Bikram Ghosh; Axel Stock (Mark. Sci., 2010)

Advertising Effectiveness, Digital Video Recorders, and Product Market Competition. - Bikram Ghosh; Axel Stock (Mark. Sci., 2010)