The Challenges and Coping Strategies of KM Implementation in HEIs: An Empirical Investigation. - Ayesha Khatun; Sajad Nabi Dar (Int. J. Asian Bus. Inf. Manag., 2021)

Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands. - Roktim Sarmah; Ayesha Khatun; Aayushi Singh (Int. J. Asian Bus. Inf. Manag., 2023)