Empirical investigation of Facebook discontinues usage intentions based on SOR paradigm. - Adeel Luqman; Xiongfei Cao; Ahmed Ali 006; Ayesha Masood; Lingling Yu (Comput. Hum. Behav., 2017)

Excessive use of mobile social networking sites and poor academic performance: Antecedents and consequences from stressor-strain-outcome perspective. - Xiongfei Cao; Ayesha Masood; Adeel Luqman; Ahmed Ali 006 (Comput. Hum. Behav., 2018)

An SDT and TPB-based integrated approach to explore the role of autonomous and controlled motivations in "SNS discontinuance intention". - Adeel Luqman; Ayesha Masood; Ahmed Ali 006 (Comput. Hum. Behav., 2018)

Design of Wearable Prototype Smart Wristband for Remote Health Monitoring Using Internet of Things. - Ayesha Masood; Khan Bahadar Khan; Talha Younas; Ali Raza Khalid (INTAP, 2019)

Adverse consequences of excessive social networking site use on academic performance: Explaining underlying mechanism from stress perspective. - Ayesha Masood; Adeel Luqman; Yang Feng; Ahmed Ali 006 (Comput. Hum. Behav., 2020)

Enterprise Social Media and Cyber-slacking: An Integrated Perspective. - Adeel Luqman; Ayesha Masood; Fakhar Shahzad; Muhammad Imran Rasheed; Qingxiong Derek Weng (Int. J. Hum. Comput. Interact., 2020)

Linking Excessive SNS Use, Technological Friction, Strain, and Discontinuance: The Moderating Role of Guilt. - Adeel Luqman; Ayesha Masood; Qingxiong Derek Weng; Ahmed Ali 006; Muhammad Imran Rasheed (Inf. Syst. Manag., 2020)

Understanding the role of individual differences in mobile SNS addiction. - Mingchuan Gong; Mengli Xu; Adeel Luqman; Lingling Yu; Ayesha Masood (Kybernetes, 2020)

Untangling the adverse effects of late-night usage of smartphone-based SNS among University students. - Adeel Luqman; Ayesha Masood; Fakhar Shahzad; Muhammad Shahbaz 003; Yang Feng (Behav. Inf. Technol., 2021)

Smartphone-based social networking sites and intention to quit: self-regulatory perspective. - Ayesha Masood; Yang Feng; Muhammad Imran Rasheed; Ahsan Ali; Mingchuan Gong (Behav. Inf. Technol., 2021)

An AI Chat-Based Solution Aimed to Screen Postpartum Depression. - Bakhtawar Ahtisham; Seemal Tausif; Zoha Hayat Bhatti; Ayesha Masood; Suleman Shahid (INTERACT (2), 2023)

Linking enterprise social media use, trust and knowledge sharing: paradoxical roles of communication transparency and personal blogging. - Ayesha Masood; Qingyu Zhang; Moazzam Ali; Giuseppe Cappiello; Amandeep Dhir (J. Knowl. Manag., 2023)

Unveiling the nexus: organization inclusion, ethical virtues and organizational citizenship behavior in the hospitality sector. - Ayesha Masood; Dan Ding; Reeti Agarwal; Shivinder Nijjer; Pasquale Sasso (J. Knowl. Manag., 2024)

Exploring leader's unethical proorganizational behavior and follower attitudes toward knowledge hiding and sharing in the service industry: a social learning perspective. - Ayesha Masood; Qingyu Zhang; Nidhi Singh; Bhatia Meena; Mirko Perano (J. Knowl. Manag., 2024)

Synergizing organizational inclusion and IT competencies through resource orchestration: a longitudinal exploration. - Ayesha Masood; Anas A. Salameh; Ashraf Khalil; Qingyu Zhang; Armando Papa (Inf. Technol. People, 2025)