Changing Brand Attitudes through Influencer Marketing. - Yuyang Liang; Young Lee-Argyris; Aziz Muqaddam (AMCIS, 2018)

"Narcissism 2.0! Would narcissists follow fellow narcissists on Instagram?" the mediating effects of narcissists personality similarity and envy, and the moderating effects of popularity. - Seunga Venus Jin; Aziz Muqaddam (Comput. Hum. Behav., 2018)

Dieting 2.0!: Moderating effects of Instagrammers' body image and Instafame on other Instagrammers' dieting intention. - Seunga Venus Jin; Ehri Ryu; Aziz Muqaddam (Comput. Hum. Behav., 2018)

The Role of Flow in Dissemination of Recommendations for Hedonic Products in User-Generated Review Websites. - Young Anna Argyris; Aziz Muqaddam; Yuyang Liang (Int. J. Hum. Comput. Interact., 2020)

Role of Culture in Engaging Consumers in Organizational Social media Posts. - Young Anna Argyris; Yaqian Wang; Aziz Muqaddam (J. Organ. Comput. Electron. Commer., 2020)