The Role of the Management Sciences in Research on Personalization. - B. P. S. Murthi; Sumit Sarkar (Manag. Sci., 2003)

Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management. - Shweta Singh; B. P. S. Murthi; Erin Steffes (Eur. J. Oper. Res., 2013)

Shifting Demand: Online Music Piracy, Physical Music Sales, and Digital Music Sales. - Byungwan Koh; B. P. S. Murthi; Srinivasan Raghunathan (J. Organ. Comput. Electron. Commer., 2014)

Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History. - B. P. S. Murthi; Ram C. Rao; Brian T. Ratchford (Mark. Sci., 2015)