What's in a name? Measuring prominence and its impact on organic traffic from search engines. - Michael R. Baye; Babur De los Santos; Matthijs R. Wildenbeest (Inf. Econ. Policy, 2016)

Optimizing Click-Through in Online Rankings with Endogenous Search Refinement. - Babur De los Santos; Sergei Koulayev (Mark. Sci., 2017)