Firm Strategies in the "Mid Tail" of Platform-Based Retailing. - Baojun Jiang; Kinshuk Jerath; Kannan Srinivasan (Mark. Sci., 2011)

Signaling Through Pricing by Service Providers with Social Preferences. - Baojun Jiang; Jian Ni; Kannan Srinivasan (Mark. Sci., 2014)

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. - Baojun Jiang; Lin Tian; Yifan Xu; Fuqiang Zhang (Mark. Sci., 2016)

Anticipated Regret and Product Innovation. - Baojun Jiang; Chakravarthi Narasimhan; Özge Turut (Manag. Sci., 2017)

Comment on "Strategic Information Management Under Leakage in a Supply Chain". - Lin Tian; Baojun Jiang (Manag. Sci., 2017)

Collaborative Consumption: Strategic and Economic Implications of Product Sharing. - Baojun Jiang; Lin Tian (Manag. Sci., 2018)

Quality and Pricing Decisions in a Market with Consumer Information Sharing. - Baojun Jiang; Bicheng Yang (Manag. Sci., 2019)

Product-Line Design in the Presence of Consumers' Anticipated Regret. - Tianxin Zou; Bo Zhou 013; Baojun Jiang (Manag. Sci., 2020)

Manufacturer's Entry in the Product-Sharing Market. - Lin Tian; Baojun Jiang; Yifan Xu (Manuf. Serv. Oper. Manag., 2021)

Effects of Reactive Capacity on Product Quality and Firm Profitability in an Uncertain Market. - Baojun Jiang; Lin Tian (Oper. Res., 2022)

Consumer Fairness Concerns and Dynamic Pricing in a Channel. - Wen Diao; Mushegh Harutyunyan; Baojun Jiang (Mark. Sci., 2023)

Peer-to-Peer Markets with Bilateral Ratings. - T. Tony Ke; Monic Sun; Baojun Jiang (Mark. Sci., 2024)