Assigning the Optimal Treatment for Your Customers: A Counterfactual-based Uplift Modeling Approach. - Baoqiang Zhan; Eric W. T. Ngai; Chong Wu (PACIS, 2024)

Evaluating the Impact of Complaints on Firms' Idiosyncratic Risk: The Roles of Valance and Channel. - Baoqiang Zhan; Yongli Li 002; Chuang Wei; Chong Wu; Eric W. T. Ngai (IEEE Trans. Engineering Management, 2024)

Weighted doubly robust learning: An uplift modeling technique for estimating mixed treatments' effect. - Baoqiang Zhan; Chao Li 009; Yongli Li; Chong Wu (Decis. Support Syst., 2024)