Cooperative Advertising Strategies in Search Engine Advertising. - Baozhu Feng; Yuguo Lei (IMMS, 2019)

Learning Parameters for a Generalized Vidale-Wolfe Response Model With Flexible Ad Elasticity and Word-of-Mouth. - Yanwu Yang; Baozhu Feng; Daniel Zeng 001 (IEEE Intell. Syst., 2021)

Optimal advertising for a generalized Vidale-Wolfe response model. - Yanwu Yang; Baozhu Feng; Joni Salminen; Bernard J. Jansen (Electron. Commer. Res., 2022)

Dynamic cooperative strategies in search engine advertising market: With and without retail competition. - Huiran Li; Qiucheng Li; Baozhu Feng (Electron. Commer. Res. Appl., 2025)