User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing? - Christina Miclau; Barbara Woerz; Laura Heiland; Dennis Hess; Beatrice Weber; Alice Emmler; Hans-Peter Saar; Jonas Belke; Niklas Hose; Oxana Ernst; Andrea Mueller (HCI (24), 2020)

UX-Optimized Lottery Customer Acquisition Processes Through Automated Content Creation: Framework of an Industry-University Cooperation. - Diana L. Kolbe; Andrea Müller; Annebeth Demaeght; Barbara Woerz (HCI (37), 2024)