Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. - Iryna Pentina; Bashar S. Gammoh; Lixuan Zhang; Michael Mallin (Int. J. Electron. Commer., 2013)

Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. - Bashar S. Gammoh; Fernando R. Jiménez; Rand Wergin (Int. J. Electron. Commer., 2018)