Assessing the Adoption of Technology in Banking Services in India: A Structural Equation Modeling Analysis. - Beenish Shameem; Pranav Kumar; Anu Vij; Mohit Vij; Sultan Al Shehri Vij; Haitham M. Alzoubi (ICCR, 2024)

Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing. - Mohit Vij; Anu Vij; Pranav Kumar; Beenish Shameem (ICCR, 2024)