Gamified Goals: an Empirical Study of Online Weight-Loss Challenges. - Behnaz Bojd; Xiaolong Song; Yong Tan; Xiangbin Yan (ICIS, 2018)

Gamified Challenges in Online Weight-Loss Communities. - Behnaz Bojd; Xiaolong Song; Yong Tan; Xiangbin Yan (Inf. Syst. Res., 2022)

Star-Cursed Lovers: Role of Popularity Information in Online Dating. - Behnaz Bojd; Hema Yoganarasimhan (Mark. Sci., 2022)

Overcoming the Stigma Barrier: Conversational Information-Seeking from AI Chatbots Vs. Humans. - Behnaz Bojd; Aravinda Garimella; Haonan Yin (ICIS, 2024)