Changes of Consumer Purchase Behavior Under Data Mining Technology. - Zijie Chen; Rosita Binti Mohd Tajuddin; Benhui Ren; Jing Deng (FSDM, 2023)

The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior. - Zijie Chen; Rosita Binti Mohd Tajuddin; Jing Deng; Benhui Ren (MMBD, 2023)

From Social Presence to Virtual Presence: Insights into E-Commerce Consumer Behavior. - Jing Deng; Rosita Binti Mohd Tajuddin; Benhui Ren; Zijie Chen (MMBD, 2023)