Neural Optimization with Adaptive Heuristics for Intelligent Marketing System. - Changshuai Wei; Benjamin Zelditch; Joyce Chen; Andre Assuncao Silva T. Ribeiro; Jingyi Kenneth Tay; Borja Ocejo Elizondo; Sathiya Keerthi Selvaraj; Aman Gupta; Licurgo Benemann De Almeida (KDD, 2024)

Beyond Basic A/B testing: Improving Statistical Efficiency for Business Growth. - Changshuai Wei; Phuc Nguyen; Benjamin Zelditch; Joyce Chen (CoRR, 2025)