Hierarchical scaling of marketing decision support systems. - Berend Wierenga; Peter A. M. Oude Ophuis; Eelko K. R. E. Huizingh; Peter A. F. M. van Campen (Decis. Support Syst., 1994)

Designing Management support Systems Using an Integrative Perspective. - Soumitra Dutta; Berend Wierenga; Arco Dalebout (Commun. ACM, 1997)

Case-Based Reasoning Systems: From Automation to Decision-Aiding and Simulation. - Soumitra Dutta; Berend Wierenga; Arco Dalebout (IEEE Trans. Knowl. Data Eng., 1997)

Building and Using Object-Oriented Frameworks for Semi-Structured Domains: The Sales Promotion Domain as Example. - Arco Dalebout; Jos van Hillegersberg; Berend Wierenga (HICSS (6), 1998)

The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of Ideas. - Berend Wierenga; Gerrit H. van Bruggen (MIS Q., 1998)

Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors. - Jehoshua Eliashberg; Sanjeev Swami; Charles B. Weinberg; Berend Wierenga (Interfaces, 2001)

Developing a Customized Decision-Support System for Brand Managers. - Berend Wierenga; Gerrit H. van Bruggen (Interfaces, 2001)

Evolutionary approach to the development of decision support systems in the movie industry. - Jehoshua Eliashberg; Sanjeev Swami; Charles B. Weinberg; Berend Wierenga (Decis. Support Syst., 2009)

Virtual communities: A marketing perspective. - Kristine de Valck; Gerrit H. van Bruggen; Berend Wierenga (Decis. Support Syst., 2009)

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth. - Ralf van der Lans; Gerrit H. van Bruggen; Jehoshua Eliashberg; Berend Wierenga (Mark. Sci., 2010)

Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners. - Berend Wierenga (Marketing Intelligent Systems Using Soft Computing, 2010)

Help that is not recognized: Harmful neglect of decision support systems. - Niek Althuizen; Astrid Reichel; Berend Wierenga (Decis. Support Syst., 2012)

Supporting Creative Problem Solving with a Case-Based Reasoning System. - Niek Althuizen; Berend Wierenga (J. Manag. Inf. Syst., 2014)