Contextual insights. - Ariel Fuxman; Patrick Pantel; Yuanhua Lv; Ashok K. Chandra; Pradeep Chilakamarri; Michael Gamon; David Hamilton; Bernhard Kohlmeier; Dhyanesh Narayanan; Evangelos E. Papalexakis; Bo Zhao 001 (WWW (Companion Volume), 2014)