Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction. - Bessie Chong; Zhilin Yang 002; Michael C. S. Wong (ICEC, 2003)

How Buyer Experience in Online Auctions Affects the Dimensionality of Trust in Sellers: An Unexpected Finding. - Bessie Chong (ICIS, 2004)