Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity. - Beth L. Fossen; David A. Schweidel (Mark. Sci., 2017)

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? - Beth L. Fossen; David A. Schweidel (Mark. Sci., 2019)

Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic. - Beth L. Fossen; David A. Schweidel (Mark. Sci., 2019)

Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements. - Beth L. Fossen; Girish Mallapragada; Anwesha De (Mark. Sci., 2021)