Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response. - Shampy Kamboj; Bijoylaxmi Sarmah; Shivam Gupta 001; Yogesh Dwivedi (Int. J. Inf. Manag., 2018)

Construction and validation of the customer social participation in brand communities scale. - Shampy Kamboj; Bijoylaxmi Sarmah (Internet Res., 2018)

Social media and co-creative service innovation: an empirical study. - Bijoylaxmi Sarmah; Shampy Kamboj; Jay Kandampully (Online Inf. Rev., 2018)