Role of biological sex and gender roles on perceived brand personality. - Bikash Kumar Rup; Jyotiranjan Gochhayat; Sasmita Samanta (Int. J. Knowl. Based Intell. Eng. Syst., 2018)

Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude. - Bikash Kumar Rup; Jyotiranjan Gochhayat; Sasmita Samanta (Int. J. Asian Bus. Inf. Manag., 2021)

Addressing cartels in emerging markets: a critical analysis of legal implications and policy reforms. - Snigdha Sarkar; Bikash Kumar Rup; Manabhanjan Sahu (Int. J. Bus. Process. Integr. Manag., 2025)