"One Face, Many Roles": The Role of Cognitive Load and Authenticity in Driving Short-Form Video Ads. - Yadi Feng; Bin Li 092; Yixuan Niu; Baolong Ma (J. Theor. Appl. Electron. Commer. Res., 2025)

Digitalization and Sustainability Integration: The Impact of Digital Sustainability Orientation on Responsible Innovation in Emerging Technology Enterprises. - Bin Li 092; Shanshan Guan; Junpeng Wang 006; Guangming Hou (Syst., 2025)