A value-driven touchpoints strategy for managing the customer experience process. - Mehir Baidya; Bipasha Maity; Susobhan Goswami (Bus. Process. Manag. J., 2023)

A strategic process to manage the right value proposition with retailers in the B2C sector. - Mehir Baidya; Bipasha Maity (Bus. Process. Manag. J., 2024)