CRM Analytics Framework. - Joseph P. Bigus; Upendra Chitnis; Prasad M. Deshpande; Ramakrishnan Kannan; Mukesh K. Mohania; Sumit Negi; Deepak Padmanabhan 001; Edwin P. D. Pednault; Soujanya Soni; Bipen K. Telkar; Brian F. White (COMAD, 2009)