Analysis of the moderating effect of industry on online behaviour. - Blanca Hernández-Ortega; Julio Jiménez Martínez; María José Martín De Hoyos (Online Inf. Rev., 2006)

The Role of Information Technology Knowledge in B2B Development. - Blanca Hernández-Ortega; Julio Jiménez Martínez; María José Martín De Hoyos (Int. J. E Bus. Res., 2008)

Business Acceptance of Information Technology: Expanding TAM Using Industry Sector and Technological Compatibility. - Blanca Hernández; Julio Jiménez; M. José Martín (Int. J. Enterp. Inf. Syst., 2008)

Differences between potential, new and experienced e-customers: Analysis of e-purchasing behaviour. - Blanca Hernández-Ortega; Julio Jiménez Martínez; María José Martín De Hoyos (Internet Res., 2008)

Key website factors in e-business strategy. - Blanca Hernández; Julio Jiménez; M. José Martín (Int. J. Inf. Manag., 2009)

The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers. - Blanca Hernández; Julio Jiménez; M. José Martín (Interact. Comput., 2009)

Efecto de la calidad de un sitio web sobre el tráfico recibido. El caso de la banca electrónica en España. - Blanca Hernández; M. José Martín; Julio Jiménez (Inf. Res., 2010)

The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools? - Blanca Hernández-Ortega; Teresa Montaner; Francisco Javier Sese; Pilar Urquizu (Comput. Hum. Behav., 2011)

IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages. - Lorena Blasco-Arcas; José-Ignacio Aznar-Baranda; Blanca Hernández-Ortega; José Ruíz-Mas (Ind. Manag. Data Syst., 2011)

Age, Gender and Income: do They Really Moderate Online Shopping Behavior? - Blanca Hernández; Julio Jiménez; M. José Martín (Online Inf. Rev., 2011)

Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance. - Lorena Blasco-Arcas; Isabel Buil; Blanca Hernández-Ortega; Francisco Javier Sese (Comput. Educ., 2013)

Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior. - Lorena Blasco-Arcas; Blanca Hernández-Ortega; Julio Jiménez Martínez (Electron. Commer. Res., 2013)

Performance of e-invoicing in Spanish firms. - Blanca Hernández-Ortega; Julio Jiménez Martínez (Inf. Syst. E Bus. Manag., 2013)

The firm's continuance intentions to use inter-organizational ICTs: The influence of contingency factors and perceptions. - Blanca Hernández-Ortega; Carlos Serrano-Cinca; Fabio Gomez-Meneses (Inf. Manag., 2014)

The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior. - Lorena Blasco-Arcas; Blanca Hernández-Ortega; Julio Jiménez Martínez (Internet Res., 2014)

Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users. - Blanca Hernández-Ortega; Joaquín Aldás-Manzano; Carla Ruiz-Mafé; Silvia Sanz-Blas (Inf. Technol. People, 2017)

Don't believe strangers: Online consumer reviews and the role of social psychological distance. - Blanca Hernández-Ortega (Inf. Manag., 2018)

Not so positive, please! - Blanca Hernández-Ortega (Internet Res., 2019)

Potential funders' motivations in reward-based crowdfunding. The influence of project attachment and business viability. - Ángel Herrero Crespo; Blanca Hernández-Ortega; Héctor San Martín (Comput. Hum. Behav., 2020)

What about "U"? The influence of positive online consumer reviews on the individual's perception of consumption benefits. - Blanca Hernández-Ortega (Online Inf. Rev., 2020)

Long-term relationships between users and smart voice assistants: the roles of experience and love. - Blanca Hernández-Ortega; Ivani Ferreira; Sara Lapresta-Romero (Online Inf. Rev., 2025)