A Student Experience Based Research on Brand Creation of a Private College. - Bo Liu 077; Zhichao Liu; Chen Yang (HCI (21), 2022)

A Study on the Impact of Customer Interactions in Virtual Brand Community on Brand Equity. - Bo Liu 077; Ethel D. Catamco; Boheng Liu (HCI (31), 2024)

The Impact of Blended Learning Experience on Student Learning Outcomes in Marketing Courses. - Bo Liu 077; Boheng Liu (HCI (32), 2025)