Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method. - Vladimir Djurisic; Ljiljana Kascelan; Suncica Rogic; Boban Melovic (Appl. Artif. Intell., 2020)

Strategic business decision making: the use and relevance of marketing metrics and knowledge management. - Boban Melovic; Marina Dabic; Milica Vukcevic; Dragana Cirovic; Tamara Backovic (J. Knowl. Manag., 2021)

Electronic Customer Relationship Management Assimilation in Southeastern European Companies - Cluster Analysis. - Boban Melovic; Biljana Rondovic; Slavica Mitrovic-Veljkovic; Sanja Batic Ocovaj; Marina Dabic (IEEE Trans. Engineering Management, 2022)