Innovative service concept generation based on integrated framework of design thinking and VRIO: the case of information supporting system for SMEs in Korea. - Bong-Goon Seo; Do-Hyung Park; Daeheon Choi (ICEC, 2016)

What sentiment attracts tourists? Analysis of tourist attractions based on consumer's sentiment. - In-Jin Yoo; Bong-Goon Seo; Do-Hyung Park (PACIS, 2019)

The effect of message framing on security behavior in online services: Focusing on the shift of time orientation via psychological ownership. - Bong-Goon Seo; Do-Hyung Park (Comput. Hum. Behav., 2019)

Effective Strategies for Contents Recommendation Based on Psychological Ownership of over the Top Services in Cyberspace. - Bong-Goon Seo; Do-Hyung Park (J. Theor. Appl. Electron. Commer. Res., 2021)

The effective recommendation approaches depending on user's psychological ownership in online content service: user-centric versus content-centric recommendations. - Bong-Goon Seo; Do-Hyung Park (Behav. Inf. Technol., 2024)

From Free to Fee: Psychological Ownership and Advertising Appeals in Freemium Conversion. - Bong-Goon Seo; Do-Hyung Park (IEEE Access, 2025)