Cross-cultural Comparison for Cultural Aspects of Mobile Internet: Focusing on Korea and Hong Kong. - Inseong Lee; Boreum Choi; Jinwoo Kim 001; Se-Joon Hong; Kar Yan Tam (AMCIS, 2004)

Exploring e-business implications of the mobile internet: a cross-national survey in Hong Kong, Japan and Korea. - Jinwoo Kim 001; Inseong Lee; Yeonsoo Lee; Boreum Choi; Se-Joon Hong; Kar Yan Tam; Kazuaki Naruse; Yumi Maeda (Int. J. Mob. Commun., 2004)

A qualitative cross-national study of cultural influences on mobile data service design. - Boreum Choi; Inseong Lee; Jinwoo Kim 001; Yunsuk Jeon (CHI, 2005)

Culturability in Mobile Data Services: A Qualitative Study of the Relationship Between Cultural Characteristics and User-Experience Attributes. - Boreum Choi; Inseong Lee; Jinwoo Kim 001 (Int. J. Hum. Comput. Interact., 2006)

The Effects of Users' Motivation on their Perception to Trading Systems of Digital Content Accessories: Focusing on Trading Items in Online Games. - Boreum Choi; Inseong Lee; Kiho Lee; Seungki Jung; Sunju Park; Jinwoo Kim 001 (HICSS, 2007)

Collaborate and Share: An Experimental Study of the Effects of Task and Reward Interdependencies in Online Games. - Boreum Choi; Inseong Lee; Dongseong Choi; Jinwoo Kim 001 (Cyberpsychology Behav. Soc. Netw., 2007)

Culture-Technology Fit: Effects of Cultural Characteristics on the Post-Adoption Beliefs of Mobile Internet Users. - Inseong Lee; Boreum Choi; Jinwoo Kim 001; Se-Joon Hong (Int. J. Electron. Commer., 2007)

Socialization tactics in wikipedia and their effects. - Boreum Choi; Kira Alexander; Robert E. Kraut; John M. Levine (CSCW, 2010)

Measurement development for cultural characteristics of mobile Internet users at the individual level. - Inseong Lee; Jinwoo Kim 001; Boreum Choi; Se-Joon Hong (Comput. Hum. Behav., 2010)

The effects of second-screen viewing and the goal congruency of supplementary content on user perceptions. - Boreum Choi; Yoonhyuk Jung (Comput. Hum. Behav., 2016)

Consumer valuation of the wearables: The case of smartwatches. - Yoonhyuk Jung; Seongcheol Kim; Boreum Choi (Comput. Hum. Behav., 2016)

Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application Use. - Boreum Choi; Mingyung Kim (Int. J. Hum. Comput. Interact., 2016)

Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trust. - Boreum Choi; Inseong Lee (Telematics Informatics, 2017)

Integrate multi-agent simulation environment and multi-agent reinforcement learning (MARL) for real-world scenario. - Sangho Yeo; Seungjun Lee; Boreum Choi; Sangyoon Oh 001 (ICTC, 2020)

The Effect of Augmented Reality on Consumer Learning for Search and Experience Products in Mobile Commerce. - Uiju Choi; Boreum Choi (Cyberpsychology Behav. Soc. Netw., 2020)

Group satisfaction with group work under surveillance: The stimulus-organism-response (SOR) perspective. - Yoonhyuk Jung; Boreum Choi; Wooje Cho (Telematics Informatics, 2021)