Direct and indirect effects of perceived price on perceived value of mobile phones. - Aleksandra Pisnik Korda; Boris Snoj (Ann. des Télécommunications, 2007)

A requisitely holistic approach to marketing in terms of social well-being. - Damijan Prosenak; Matjaz Mulej; Boris Snoj (Kybernetes, 2008)

Beliefs, Attitudes, and Behaviour Towards Marketing Communication on Social Networks: A Comparative Study of the Two CEE Countries. - Denis Tomse; Boris Snoj; Borut Milfelner (Int. J. E Serv. Mob. Appl., 2022)