The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture. - Boudhayan Ganguly; Satyabhusan Dash; Dianne Cyr; Milena M. Head (Int. J. Electron. Bus., 2010)

Your reviews or mine? Exploring the determinants of "perceived helpfulness" of online reviews: a cross-cultural study. - Baidyanath Biswas; Pooja Sengupta; Boudhayan Ganguly (Electron. Mark., 2022)