Chaotic Worlds: An Analysis of World of Warcraft. - Brad McKenna; Lesley A. Gardner; Michael D. Myers (AMCIS, 2010)

Social Movements in World of Warcraft. - Brad McKenna; Lesley A. Gardner; Michael D. Myers (AMCIS, 2011)

Issues In The Study Of Virtual World Social Movements. - Brad McKenna; Lesley A. Gardner; Michael D. Myers (PACIS, 2011)

Experiencing the Elicitation of User Requirements and Recording them in Use Case Diagrams through Role-Play. - Gay Costain; Brad McKenna (J. Inf. Syst. Educ., 2011)

Mobile Travel Services: The Effect of Moderating Context Factors. - Harry Bouwman; Christer Carlsson; Carolina López-Nicolás; Brad McKenna; Francisco J. Molina-Castillo; Tuure Tuunanen; Pirkko Walden (J. Inf. Technol. Tour., 2011)

The Co-Evolution of the "Social" and the "Technology": A Netnographic study of Social Movements in Virtual Worlds. - Brad McKenna; Lesley A. Gardner; Michael D. Myers (ICIS, 2012)

Consumers' adoption of information services. - Brad McKenna; Tuure Tuunanen; Lesley A. Gardner (Inf. Manag., 2013)

Exploration of Location-Based Services Adoption. - Brad McKenna; Tuure Tuunanen; Lesley A. Gardner (Int. J. E Serv. Mob. Appl., 2014)

Digital Native Identity Development in Virtual Worlds. - Brad McKenna; Shahper Vodanovich (ECIS, 2016)

Cultural Values Inherent in the Design of Social Media Platforms: A Case Study of WeChat. - Shahper Vodanovich; Brad McKenna; Wenjie Cai (Bled eConference, 2017)

Consumer Information Services in Intercultural Tourism: An Ethnographic Study of Chinese Outbound Backpackers. - Brad McKenna; Wenjie Cai; Tuure Tuunanen (HICSS, 2017)

Social media in qualitative research: Challenges and recommendations. - Brad McKenna; Michael D. Myers; Michael Newman (Inf. Organ., 2017)

Exploratory Research to Identify the Characteristics of Cyber Victims on Social Media in New Zealand. - Varun Dhond; Shahper Richter; Brad McKenna (EMCIS, 2018)

How Social Media Can Afford Engagement Processes. - Xiaoxiao Zeng; Brad McKenna; Shahper Richter; Wenjie Cai (EMCIS, 2018)

Technology Enabled Information Services Use in Tourism: An Ethnographic Study of Chinese Backpackers. - Brad McKenna; Wenjie Cai; Tuure Tuunanen (Pac. Asia J. Assoc. Inf. Syst., 2018)

Gathering Customer Insights from Social Media: The Impact on New Product Development and Supply Chain Design. - Hamzeh Nuseir; Brad McKenna; Tomás Harrington (AMCIS, 2020)

The Influence of Personal and Professional Commitments on Digitally Disconnected Experiences. - Brad McKenna; Lena Waizenegger; Wenjie Cai (HCC, 2020)

Resistance and sexuality in virtual worlds: An LGBT perspective. - Brad McKenna; Hameed Chughtai (Comput. Hum. Behav., 2020)

An affordance perspective of team collaboration and enforced working from home during COVID-19. - Lena Waizenegger; Brad McKenna; Wenjie Cai; Taino Bendz (Eur. J. Inf. Syst., 2020)

Exploring the complexity of the individualistic culture through social exchange in online reviews. - Yasmin Lamb; Wenjie Cai; Brad McKenna (Int. J. Inf. Manag., 2020)

Creating convivial affordances: A study of virtual world social movements. - Brad McKenna (Inf. Syst. J., 2020)

Switching Behaviour in Smart Phone Messaging Services - It's a Question of Context, Content, and Features of the Service. - Brad McKenna; Petri Mäkinen; Tuure Tuunanen (HICSS, 2021)

Educational Social Networking Sites and Students' Academic Performance at Kuwait Higher Education. - Bodoor F. G. Alazemi; Brad McKenna; Adrian Benfell (ISD, 2024)

I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking. - Nguyen M. Trang; Brad McKenna; Wenjie Cai; Alastair Maclean Morrison (Inf. Technol. People, 2024)

Switching Behaviour in Smartphone Messaging Services The influences of context, content, and service features. - Brad McKenna; Petri Mäkinen; Tuure Tuunanen (Scand. J. Inf. Syst., 2024)

From Technology and Virtuality to "Our Digital Lives" - Working Group 9.5: Our Digital Lives. - Petros Chamakiotis; Brad McKenna; Kathrin Bednar; Hameed Chughtai (IFIP TC9 50th Anniversary Anthology, 2024)

Transforming to a Sustainable Visitor Economy With Information Systems. - Brad McKenna; Wenjie Cai; Tuure Tuunanen (Inf. Syst. J., 2025)

Chinese older adults' social media use: a study of WeChat from a social practice perspective. - Brad McKenna; Wenjie Cai; Hyunsun Yoon (Inf. Technol. People, 2025)