Informational Shocks, Off-Label Prescribing, and the Effects of Physician Detailing. - Bradley T. Shapiro (Manag. Sci., 2018)

Advertising in Health Insurance Markets. - Bradley T. Shapiro (Mark. Sci., 2020)

How and When to Use the Political Cycle to Identify Advertising Effects. - Sarah Moshary; Bradley T. Shapiro; Jihong Song (Mark. Sci., 2021)

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta. - Nils Wernerfelt; Anna E. Tuchman; Bradley T. Shapiro; Robert Moakler (Mark. Sci., 2025)