"Do you like cookies?" Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing. - Brahim Zarouali; Koen Ponnet; Michel Walrave; Karolien Poels (Comput. Hum. Behav., 2017)

'You talking to me?' The influence of peer communication on adolescents' persuasion knowledge and attitude towards social advertisements. - Brahim Zarouali; Karolien Poels; Michel Walrave; Koen Ponnet (Behav. Inf. Technol., 2018)

Predicting Consumer Responses to a Chatbot on Facebook. - Brahim Zarouali; Evert Van den Broeck; Michel Walrave; Karolien Poels (Cyberpsychology Behav. Soc. Netw., 2018)

Chatbot advertising effectiveness: When does the message get through? - Evert Van den Broeck; Brahim Zarouali; Karolien Poels (Comput. Hum. Behav., 2019)

Platform ad archives: promises and pitfalls. - Paddy Leerssen; Jef Ausloos; Brahim Zarouali; Natali Helberger; Claes H. de Vreese (Internet Policy Rev., 2019)

Is this recommended by an algorithm? The development and validation of the algorithmic media content awareness scale (AMCA-scale). - Brahim Zarouali; Sophie C. Boerman; Claes H. de Vreese (Telematics Informatics, 2021)

Exploring people's perceptions and support of data-driven technology in times of COVID-19: the role of trust, risk, and privacy concerns. - Brahim Zarouali; Joanna Strycharz; Natali Helberger; Claes H. de Vreese (Behav. Inf. Technol., 2022)

The algorithmic persuasion framework in online communication: conceptualization and a future research agenda. - Brahim Zarouali; Sophie C. Boerman; Hilde A. M. Voorveld; Guda van Noort (Internet Res., 2022)

(Tar)getting you: The use of online political targeted messages on Facebook. - Sanne Kruikemeier; Susan Vermeer; Nadia Metoui; Tom Dobber; Brahim Zarouali (Big Data Soc., 2022)

Reflective Data Sharing on TikTok: Encouraging Adolescents to Engage with Privacy Settings. - Nico Ebert; Tim Geppert; Melanie Knieps; Brahim Zarouali; Thierry Schaltegger; Anna Wiedemann; Benjamin Ambuehl (ECIS, 2024)

People's Intentions to Use Metaverse Technology: Investigating the Role of Gratifications and Perceptions. - Brahim Zarouali (Presence Teleoperators Virtual Environ., 2024)

Personality and susceptibility to political microtargeting: A comparison between a machine-learning and self-report approach. - Brahim Zarouali; Tom Dobber; Jurrian Schreuder (Comput. Hum. Behav., 2024)