Instagram's 'Fitspiration' Trend and Its Effect on Young Women's Self-Esteem. - Dee Goldstraw; Brendan James Keegan (Bled eConference, 2016)

An overview of systematic literature reviews in social media marketing. - Jennifer E. Rowley; Brendan James Keegan (J. Inf. Sci., 2020)

Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment. - Ana Isabel Canhoto; Brendan James Keegan; Maria Ryzhikh (Inf. Syst. Frontiers, 2024)

Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. - Brendan James Keegan; Denis Dennehy; Peter Naudé (Inf. Syst. Frontiers, 2024)