Book reviews. - Barbara Abbott; Annette Herskovits; Philip L. Peterson; Alfred R. Mele; David J. Cole; Daniel Crevier; Francis Jeffry Pelletier; Istvan S. N. Berkeley; Brendan Kitts; Mike Brown; George Paliouras (Minds Mach., 1996)

Representation Operators and Computation. - Brendan Kitts (Minds Mach., 1999)

Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities. - Brendan Kitts; David Freed; Martin Vrieze (KDD, 2000)

Intellectual capital: from intangible assets to fitness landscapes. - Brendan Kitts; L. Edvinsson; T. Beding (Expert Syst. Appl., 2001)

Large-Scale Mining, Discovery and Visualization of WWW User Clickpaths. - Brendan Kitts; Kevin Hetherington-Young; Martin Vrieze (Int. J. Image Graph., 2002)

A Trading Agent and Simulator for Keyword Auctions. - Brendan Kitts; Benjamin J. LeBlanc (AAMAS, 2004)

Optimal Bidding on Keyword Auctions. - Brendan Kitts; Benjamin J. LeBlanc (Electron. Mark., 2004)

Introduction to the special issue on successful real-world data mining applications. - Gabor Melli; Osmar R. Zaïane; Brendan Kitts (SIGKDD Explor., 2006)

Experimental comparison of scalable online ad serving. - Gang Wu; Brendan Kitts (KDD, 2008)

The Components and Impact of Sponsored Search. - Bernard J. Jansen; Theresa Flaherty; Ricardo Baeza-Yates; Lee Hunter; Brendan Kitts; Jamie Murphy (Computer, 2009)

Attribution of Conversion Events to Multi-channel Media. - Brendan Kitts; Liang Wei; Dyng Au; Amanda Powter; Brian Burdick (ICDM, 2010)

Targeting Television Audiences Using Demographic Similarity. - Brendan Kitts; Liang Wei; Dyng Au; Stefanie Zlomek; Ryan Brooks; Brian Burdick (ICDM Workshops, 2010)

Tectonic Shifts in Television Advertising. - Brendan Kitts; Dyng Au; Brian Burdick (ICDM Workshops, 2012)

Top-10 Data Mining Case Studies. - Gabor Melli; Xindong Wu 001; Paul Beinat; Francesco Bonchi; Longbing Cao; Rong Duan; Christos Faloutsos; Rayid Ghani; Brendan Kitts; Bart Goethals; Geoffrey J. McLachlan; Jian Pei 001; et al. (Int. J. Inf. Technol. Decis. Mak., 2012)

The Making of a Large-Scale Online Ad Server: Practical Lessons Building One of the World's Largest Online Ad Servers. - Brendan Kitts (ICDM Workshops, 2013)

A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms. - Brendan Kitts; Dyng Au; Brian Burdick (ICDM, 2013)

Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System. - Brendan Kitts; Dyng Au; Brian Burdick; Jon Borchardt; Amanda Powter; Todd Otis (ICDM Workshops, 2013)

Armored ads. - Wesley Brandi; Brendan Kitts; Raj Mahato; Jing Ying Zhang (ISI, 2013)

Click Fraud Detection with Bot Signatures. - Brendan Kitts; Jing Ying Zhang; Albert Roux; Ron Mills (ISI, 2013)

Click fraud botnet detection by calculating mix adjusted traffic value: A method for de-cloaking click fraud attacks that is resistant to spoofing. - Brendan Kitts; Jing Ying Zhang; Gang Wu; Raj Mahato (ISI, 2013)

Real-Time Television ROI Tracking Using Mirrored Experimental Designs. - Brendan Kitts; Dyng Au; Brian Burdick (PAKDD Workshops, 2013)

A Comparison of Algorithms for TV Ad Targeting. - Brendan Kitts; Dyng Au (ICDM Workshops, 2014)

Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. - Brendan Kitts; Michael Bardaro; Dyng Au; Al Lee; Sawin Lee; Jon Borchardt; Craig Schwartz; John Sobieski; John Wadsworth-Drake (ADKDD@KDD, 2014)

Ad Serving with Multiple KPIs. - Brendan Kitts; Michael Krishnan; Ishadutta Yadav; Yongbo Zeng; Garrett Badeau; Andrew Potter; Sergey Tolkachov; Ethan Thornburg; Satyanarayana Reddy Janga (KDD, 2017)

Efficient Adversarial Chaff Generation for Challenge-Response Authentication Over Unsecure Networks with an Application to Civilian Radio Networks. - Brendan Kitts; Andrew Potter (ISI, 2019)

The Future of Online Advertising: Thoughts on Emerging Issues in Privacy, Information Bubbles, and Disinformation. - Brendan Kitts; Nathan McCoy; Mark van den Berg (ISTAS, 2019)

Bid Shading in The Brave New World of First-Price Auctions. - Djordje Gligorijevic; Tian Zhou 006; Bharatbhushan Shetty; Brendan Kitts; Shengjun Pan; Junwei Pan; Aaron Flores 001 (CIKM, 2020)

Bid Shading by Win-Rate Estimation and Surplus Maximization. - Shengjun Pan; Brendan Kitts; Tian Zhou 006; Hao He; Bharatbhushan Shetty; Aaron Flores 001; Djordje Gligorijevic; Junwei Pan; Tingyu Mao; San Gultekin; Jianlong Zhang (CoRR, 2020)

MEOW: A Space-Efficient Nonparametric Bid Shading Algorithm. - Wei Zhang; Brendan Kitts; Yanjun Han; Zhengyuan Zhou; Tingyu Mao; Hao He; Shengjun Pan; Aaron Flores 001; San Gultekin; Tsachy Weissman (KDD, 2021)

An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions. - Tian Zhou 006; Hao He; Shengjun Pan; Niklas Karlsson; Bharatbhushan Shetty; Brendan Kitts; Djordje Gligorijevic; San Gultekin; Tingyu Mao; Junwei Pan; Jianlong Zhang; Aaron Flores 001 (KDD, 2021)

Nonlinear Kalman Filtering with Reparametrization Gradients. - San Gultekin; Brendan Kitts; Aaron Flores 001; John Paisley (ICFSP, 2024)

Double Distributionally Robust Bid Shading for First Price Auctions. - Yanlin Qu; Ravi Kant; Yan Chen; Brendan Kitts; San Gultekin; Aaron Flores 001; Jose H. Blanchet (CoRR, 2024)