Who Owns the Data? A Systematic Review at the Boundary of Information Systems and Marketing. - Stephen L. France; Mahyar Sharif Vaghefi; Brett Kazandjian (CoRR, 2021)

Bridging information systems and marketing: Charting collaborative pathways. - Stephen L. France; Mahyar Sharif Vaghefi; Brett Kazandjian; Merrill Warkentin (Decis. Support Syst., 2024)