A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry. - Brett R. Gordon (Mark. Sci., 2009)

Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics. - Brett R. Gordon; Raphael Thomadsen; Eric T. Bradlow; Jean-Pierre Dubé; Richard Staelin (Mark. Sci., 2011)

Competitive Strategy for Open Source Software. - Vineet Kumar; Brett R. Gordon; Kannan Srinivasan (Mark. Sci., 2011)

Advertising Effects in Presidential Elections. - Brett R. Gordon; Wesley R. Hartmann (Mark. Sci., 2013)

A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes. - Brett R. Gordon; Baohong Sun (Mark. Sci., 2015)

An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition. - Yang Li 044; Brett R. Gordon; Oded Netzer (Mark. Sci., 2018)

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. - Brett R. Gordon; Florian Zettelmeyer; Neha Bhargava; Daniel Chapsky (Mark. Sci., 2019)

Digitization and Flexibility: Evidence from the South Korean Movie Market. - Joonhyuk Yang; Eric T. Anderson; Brett R. Gordon (Mark. Sci., 2021)

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections. - Brett R. Gordon; Mitchell J. Lovett; Bowen Luo; James C. Reeder (Manag. Sci., 2023)

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. - Brett R. Gordon; Robert Moakler; Florian Zettelmeyer (Mark. Sci., 2023)