Attribution of Conversion Events to Multi-channel Media. - Brendan Kitts; Liang Wei; Dyng Au; Amanda Powter; Brian Burdick (ICDM, 2010)

Targeting Television Audiences Using Demographic Similarity. - Brendan Kitts; Liang Wei; Dyng Au; Stefanie Zlomek; Ryan Brooks; Brian Burdick (ICDM Workshops, 2010)

Tectonic Shifts in Television Advertising. - Brendan Kitts; Dyng Au; Brian Burdick (ICDM Workshops, 2012)

A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms. - Brendan Kitts; Dyng Au; Brian Burdick (ICDM, 2013)

Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System. - Brendan Kitts; Dyng Au; Brian Burdick; Jon Borchardt; Amanda Powter; Todd Otis (ICDM Workshops, 2013)

Real-Time Television ROI Tracking Using Mirrored Experimental Designs. - Brendan Kitts; Dyng Au; Brian Burdick (PAKDD Workshops, 2013)

Multiple Randomization Designs. - Patrick Bajari; Brian Burdick; Guido W. Imbens; Lorenzo Masoero; James McQueen; Thomas S. Richardson 001; Ido M. Rosen (CoRR, 2021)