A Model of Consumer Choice of the Internet as an Information Source. - Brian T. Ratchford; Debabrata Talukdar; Myung-Soo Lee (Int. J. Electron. Commer., 2001)

Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis. - Xing Pan; Venkatesh Shankar; Brian T. Ratchford (The Economics of the Internet and E-commerce, 2002)

Energy production and trading: batting average: a composite measure of risk for assessing product differentiation in a simulation model. - Daniel M. Hamblin; Brian T. Ratchford (WSC, 2002)

Consumer Choice and Use of Multiple Information Sources for Automobile Purchases. - Jung Seek Kim; Brian T. Ratchford (Int. J. Electron. Commer., 2012)

A Bayesian multivariate probit for ordinal data with semiparametric random-effects. - Jung Seek Kim; Brian T. Ratchford (Comput. Stat. Data Anal., 2013)

Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History. - B. P. S. Murthi; Ram C. Rao; Brian T. Ratchford (Mark. Sci., 2015)

Bayesian Non-parametric model to Target Gamification Notifications Using Big Data. - Meisam Hejazi Nia; Brian T. Ratchford (CoRR, 2016)

Social Learning and Diffusion of Pervasive Goods: An Empirical Study of an African App Store. - Meisam Hejazi Nia; Brian T. Ratchford; Norris Bruce (CoRR, 2017)

Price-Matching Guarantees with Endogenous Consumer Search. - Juncai Jiang; Nanda Kumar; Brian T. Ratchford (Manag. Sci., 2017)