A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement. - Constantinos K. Coursaris; Wietske van Osch; Brigitte A. Balogh (ECIS, 2013)

Enterprise Social Media: Challenges and Opportunities for Organizational Communication and Collaboration. - Wietske van Osch; Charles W. Steinfield; Brigitte A. Balogh (HICSS, 2015)

Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement. - Constantinos K. Coursaris; Wietske van Osch; Brigitte A. Balogh (HICSS, 2016)

Informing brand messaging strategies via social media analytics. - Constantinos K. Coursaris; Wietske van Osch; Brigitte A. Balogh (Online Inf. Rev., 2016)