The New Experience for Business: Why User Experience Is the Differentiation Strategy in the Cloud Context. - Andrey Sirotkin; Bronan McCabe (HCI (9), 2011)

Differentiation in the Cloud: Methodology for Integrating Customer Values in Experience Design. - Andrey Sirotkin; Kaisa Koskela-Huotari; Kaarina Karppinen; Javier Del Ser; Bronan McCabe (EUROMICRO-SEAA, 2012)