Mining Sales Data using a Neural Network Model of Market Response. - Thomas S. Gruca; Bruce R. Klemz; E. Ann Furr Petersen (SIGKDD Explor., 1999)

Optimal new product positioning: A genetic algorithm approach. - Thomas S. Gruca; Bruce R. Klemz (Eur. J. Oper. Res., 2003)

Internet Pricing, Price Satisfaction, and Customer Satisfaction. - Yong Cao; Thomas S. Gruca; Bruce R. Klemz (Int. J. Electron. Commer., 2003)