Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost. - Buqing Ma; Xiaoyan Xu; Yanhong Sun; Yiwen Bian (Kybernetes, 2017)

The bright side of third-party marketplaces in retailing. - Shengming Zheng; Yugang Yu; Buqing Ma (Int. Trans. Oper. Res., 2022)

Traditional or drop-shipping? channel choice and product quality. - Qingyi Wu; Shuang Xie; Buqing Ma (Int. J. Prod. Res., 2024)