The impact of loyalty and promotion effects on retention rate. - H.-Y. Tsao; Pei-Chun Lin; Leyland F. Pitt; C. Campbell (J. Oper. Res. Soc., 2009)

Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share. - H.-Y. Tsao; Leyland F. Pitt; C. Campbell (J. Oper. Res. Soc., 2010)